532 Group is a digital solutions provider serving federal agencies like the Department of Veterans Affairs and Medicaid. While they were already delivering essential services—Digital Services, Data Science, Cybersecurity, and Operations Management—their digital presence fell short of communicating their brand identity and value.
The challenge was steep: they needed a website that could inspire confidence in prime contractors, strengthen relationships with government agencies, and attract top talent. To achieve their next major milestone—winning their first prime government contract—they needed a digital presence that reflected their scale and professionalism.
I conducted in-depth user research with three key stakeholder groups: prime contractors evaluating subcontractors, government agencies seeking digital solutions, and potential employees considering job opportunities.
Armed with research insights, I worked closely with our visual designer and copywriter to craft low and high-fidelity wireframes that balanced modern, professional aesthetics with user-friendly functionality. The wireframes served as the blueprint for design iterations informed by client feedback.
The new structure prioritized user needs: government certifications and contract vehicles prominently featured, client testimonials building credibility, and a dedicated careers section highlighting growth opportunities and company culture.